Allal is an active professional peak performance results coach and strategist with Tony Robbins Research International and has earned his Coaching Certification from Erickson College, Vancouver. He was trained and mentored by Tony Robbins, considered to be the father of the coaching industry.
Allal Bennani is an expert in leadership psychology and cross-cultural leadership strengthen by more than 15 years of life experience across the world.
Allal was born and grew up in Morocco; after high school he moved to study and work abroad in such diverse cultures as France, Spain, Italy, Thailand and the USA. He is fluent in 6 languages and currently delivers conferences, trainings and coaching sessions in French, Spanish and English.
Allal Bennani has a successful track record gained over more than 10 years in both corporate and private coaching environment. As a former world brand Director of Inditex-ZARA, the largest fashion retail group in the world with over 6300 stores in 87 markets, he managed a team of more than 50 people from 22 different nationalities, helping them grow individually and optimize their capabilities. While at Zara, he worked very closely with suppliers from china, India, Vietnam, Indonesia and Portugal which allowed him to understand different cultures and thought him to adapt effectively in cross cultural environments.
Allal is also an entrepreneur and the co-founder of “Work Experience Maroc”, the CCUSA’s partner in Morocco, a company that gives each year the opportunity to a group of young Moroccan to travel to the USA for culture immersion and exchange through study programs and summer camp jobs.
Allal Bennani is a humanitarian and his leadership experience spans both profit organizations and non-profit organizations. As such, he was voted 3 years in a row President of the LEO-LIONS Club Tangier, a worldwide charity society devoted to social and international services. While, at the head of the LEO-LIONS club Tangier, Allal was awarded by the Lions club international with the “PRESIDENT 100%” prize for his actions and dedication to the Moroccan society as well as for his multiple involvements with the LIONS Club international conventions held in Italy, Japan, USA, France, and Lebanon.
Allal’s life has exposed him to cultural diversity and human adversity on a grand scale, and these experiences have given him a special awareness, appreciation, and understanding of life.
Allal is an extraordinary loving man, who loves god, people, nature and ideas that make a difference. He is passionate about bringing positive transformation into people’s lives.
Allal is an experimented trainer and a designer of learning experiences; he delivers conferences and trainings in many European countries as well as to the Middle East, Asia, USA and Africa.